With the another round of municipal elections set in Alberta for October 2017, we are about to be bombarded by candidates vying for our votes and attention. But what makes a good Political Campaign Web Site? What makes people take notice of a candidate? And are there lessons about design, branding and functionality that we can learn from campaign web sites to enhance our own business and non-profit web sites. This honest and frank talk will dive into the world of political web design to provide you with ideas on how better tell the story of your organization and get people to buy in to your message.