Mind Reading 101 – OR – How to write copy that (actually) converts

Everybody wants more conversions – but how do you get customers to take action on your site? If you’ve ever stared at that blinking cursor of death wondering where to begin, this session is for you.

Joel Klettke covers a proven process for collecting valuable customer feedback and translating it into copy that drives customers to action – whether on your home page, landing page, or in an email.

You’ll learn…

  • The four most important things you need to learn about your customers to get them to convert
  • Four powerful channels for collecting customer feedback
  • A better way to interview your clients (and get juicy details in the process!)
  • Specific tactics for turning feedback into headlines and calls to action

Slides: https://www.slideshare.net/JoelKlettke/mind-reading-101-how-to-write-copy-that-converts-wordcamp-yyc-2017